Citi Cards
Use Credit Wisely
This collateral piece, created for our friends at Citi, features an award-winning design. VWK took a complex and sometimes bewildering subject (personal credit and debt management) and delivered it in a printed piece that was easy to understand and entertaining for the reader as well.
Yearbook
An annual book was created to reach participants of Citi's Management Associates Program, an advanced financial education intiative intended to further prepare company employees for career challenges and opportunities.
Quarterly Newsletter
Citi tasked VWK to produce an informational newsletter for internal employee distribution. Instead of the expected, staid, corporate newsletter, each issue engaged Citi team members with relevant company news through a contemporary, sophisticated design.
Santa Fe CVB
Identity
What's more enticing than having a highly-touted vacation destination just an hour away? How about having that destination on your client list? Satisfying our "jet-setting" aspirations, VWK partnered with the Santa Fe Convention and Visitor's Bureau to give the "City Different" the sophisticated identity, branding and advertising that befitted its world-class reputation.
Promotional Collateral
?A newly opened convention and's center became a strong selling point for the city, especially appealling to larger groups and meeting planners. A promotional package was designed to highlight the new building and to entice a new audience to consider Santa Fe as a meeting and convention destination.
Advertisement
?A geo-targeted advertising campaign was launched to address the local Albuquerque market, enticing nearby visitors to take advantage of free events and other discount specials tailored specifically for them.
?This series of ads conveys the message that a visit to Santa Fe will appeal to all five of your senses. The attraction of the "Santa Fe-cation" lies in the full-sensory experience each visitor will enjoy.
?Santa Fe's reputation as a world-renowned artistic destination was also highlighted in a compelling print ad campaign.
Arizona Cardinals Football Club
Retooling an Established Brand
?Football junkies in our office rejoiced when the Arizona Cardinals of the NFL hired VWK to assist in an aggressive re-branding effort for the team. The challenge was to "toughen up" the image of the oft-maligned franchise, and to help bring in fans to it's new 65,000 seat stadium.
Season Ticket Sales Brochure
The new "meaner, tougher" Arizona Cardinals were introduced to the core audience of season ticket holders through this dynamic brochure. Recognized as a key element of the team's future success, this segment of the fan base was given the first chance to "get in the game" as the team geared up for the innaugural season in it's new stadium.
Re-brand Identity Launch
A unique "flip book" was one of many tactics VWK used to highlight the development and introduction of the re-fashioned Cardinals logo.
Airplane Graphics
?Look, up in the sky... it’s a bird AND a plane! VWK was given the unique opportunity to apply our graphic design for the Arizona Cardinals to a jet airliner. Travelers touching down at Phoenix's Sky Harbor Airport were often surprised to see our dramatic red and black "bird" taxiing down the runway.
City of Albuquerque
City Icons
A key element to this extensive wayfinding project for the City of Albuquerque was this set of icons. Each symbol corresponds to a specific section of the Downtown district. The icons were then used in a wide range of applications, from street signs to maps.
Wayfinding
The new visual identity featured a highly visible, clearly recognizable style. Whether is was navigating the streets in your automobile, or wandering the district as a pedestrian, finding your way around Downtown Albuquerque became a whole lot easier.
Manhole Cover
To commemorate the tricentennial of the founding of Albuquerque, a special seal designed by VWK was applied to a number of manhole covers around the city.
City Vehicles
The VWK-designed tricentennial seal was also a component of a proposed re-design for the entire fleet of the City of Albuquerque's official vehicle graphics.
Bresnan Communications
Identity
How do you differentiate one cable provider from another? By focusing on what truly makes a company unique from the competition. Bresnan Communications was founded by one of the true pioneers of the industry, who always felt that personal relationships were the foundation of a successful business. What better message to use as a brand strategy? With Bresnan, "It's Personal."
Internal Communications
Once the "It's Personal" campaign was launched, internal "buy-in" among employees was paramount. A comprehensive internal branding campaign was exectued to inform staff members company-wide of their role as Bresnan brand ambassadors.
Outdoor
Many of Bresnan's customers reside in sparsely populated, rural areas. The use of billboards to supplement the campaign helped extend the brand message out among a sometimes hard to reach population.
Print Ads
A series of print ads directed to the consumer audience. Featuring actual Bresnan customers, the ads helped reinforce the "It's Personal" campaign.
Business-to-Business Print Ads
The "It's Personal" campaign extended to include trade publication ads. Yet another way to differentiate Bresnan's brand from the faceless, nameless, impersonal competition.
New Mexico Department of Transportation
Branded for Life
Changing public perception for the greater good often seems like a lofty goal. VWK is fortunate that our work with the NMDOT on their anti-drunk driving campaign affords the opportunity to do creative work that can actually improve the quality of life for our community.
Mi Hijito
With this campaign, VWK appealed directly to the family members who hold a strong influence over the behavior of the target demographic, Hispanic males, aged 21 to 35. With it's serious emotional tone, we were able to portray the fact that drunk driving affects not only those caught behind the wheel, but their loved ones as well.
I Care
This multi-media campaign was targeted at the Native American segment of our audience. By featuring highly-recognizable members of the community, the creative executions possessed a heightened level of legitimacy in the eyes of audience, while treating them with the respect that their culture warranted. The message was simple, drunk driving was a problem that every member of the community had a stake in solving.
100 Days & Nights of Summer with Erik Estrada
Hey, It's Ponch from CHiPs! A bit of Hollywood came to VWK in the form of television star Erik Estrada. We were thrilled to team up with Erik to help promote NMDOT's "100 Days and Nights of Summer" safe driving campaign. Here, we featured Mr. Estrada in an irreverant, extremely popular "tabloid newspaper" collateral piece. Though lighthearted and amusing, the piece was still directly on target with our intention to get the public to drive safe and sober. To bring an additional level of authenticity to the tactic, the tabloid was distributed via street-level, newpaper vending machines.
100 Days & Nights of Summer with Erik Estrada
To supplement our traditional advertising tactics, VWK also produced a series of videos featuring Erik Estrada to be released solely on the world wide web on outlets such as YouTube. A hidden camera set up was used to "capture" unsuspecting, everyday folks who found themselves unwittingly, and temporarily, on the wrong side of the law!
New Mexico Rail Runner Express
Rail Runner Express
It's not every day that a designer gets to work on a project as big as a train! VWK was involved in every step of the branding process for New Mexico's first regional commuter train line; from the naming of the system to the unique appearance of the train itself.
Interior
VWK made sure the identity of the Rail Runner extended down to the most minute detail; even the seat covers.
Wayfinding
Our wayfinding and signage design expertise was put to good use on the Rail Runner project. Station identity icons, platform kiosks and directional signs all conformed to our established branding standards, making it an easy experience for riders to find their way onto the trains.
The Downtown Albuquerque train station was one of the first to be adorned with our new platform designs and wayfinding signage. We were especially exciting about this part of the project, since we can see the station right from our office!
Outdoor
Public interest in the new train system was piqued with a series of billboards, which also provided a "first look" at the new Rail Runner logo and branding identity.
New Mexico Partnership
Collateral
VWK created a series of collateral brochures for our friends at the New Mexico Partnership, an economic development entity tasked with bringing new business and job opportunities to our state.
In the interest of presenting a consistent brand message, the brochures maintained a cohesive design style while dealing with a variety of subject matter.
Display
Brand consistency was seamlessly extended to other client needs. Here, a trade show booth design reflects the look and feel of the printed collateral pieces. The importance of sending a strong, competent message to prospective business relocators and site selectors was a primary concern.
Flying Star Cafe
Identity/Signage
When a local, independent chain of café/restaurants decided they needed an extensive re-branding to stay ahead of the competition (including one well-known, global coffee purveyor) they turned to VWK for help.
Deciding on a unique new name for the cafe was the first order of business, followed by the introduction of a new logo, to be applied to signage at each location.
Menu
Menu boards for all cafe locations were created to remain consistent with re-branding efforts by utilizing icon elements and the color palette of the new graphic identity.
bakery
To further emphasize the re-brand, every opportunity to highlight the new logo was taken advantage of, right down to the bakery "to-go" bags.
Stationery
The Flying Star Cafe corporate stationery package was, of course, a logical part of the re-branding efforts.